Approach - Food and drink branding Strategy
A step-by-step approach from start-up to being on the shelf.
We will tailor your Food and drink branding strategy to reflect your business goals whilst maximising market impact.
Our approach
Brand proposition & USP
Identify white space category opportunities
Channel strategy
Market research and competitor analysis
Commercial proposition
Full launch presentation for new listings. Negotiation of best terms and defence of margins
Data insights
Category management and consumer insights
Retailer relationships
Account management and industry knowledge
Marketing plan
Above and below the line marketing and promotional campaigns
Evaluation
Review agreed KPI's by customer by product, financials, service levels, current stock level and forecast.
'It’s been fantastic working with Gavin, he’s provided a wealth of industry perspective, advice and has been incredibly supportive. I would recommend any founder who is at the beginning of their journey to seek to connect.
Gavin has a sound grip on commercials and an ear so close to the ground, your inbox will be inundated with action points. For anyone new to F&B this is extremely useful, and he is a fantastic sounding board for your ideas, always offering constructive feedback and sound advice. Invaluable. Thanks Gavin!''
Tahi Grant-Sturgis
Founder, Jamu Wild Kids
